1. Introduction
DIFO (“Doing It For Ourselves”, “we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website, mobile app, and related services (the “Platform”).
2. Information We Collect
We may collect:
- Account Information: Name, email, business name, and contact details when you register or create a listing.
- Payment Information: When applicable, billing details and transaction data (processed securely by third-party payment providers).
- Usage Data: How you interact with the platform (e.g., searches, views, clicks, and preferences).
- Device Data: Browser type, device type, and IP address for security and analytics.
3. How We Use Your Information
We use your information to:
- Create and manage your DIFO profile or business listing
- Provide personalized recommendations and marketing opportunities
- Send updates, newsletters, or promotional communications
- Improve platform features, performance, and security
- Comply with legal and regulatory obligations
4. Sharing Your Information
We may share limited data with:
- Service Providers: For hosting, analytics, or payment processing
- Partners: When you opt into promotional opportunities
- Legal Authorities: If required to comply with law or protect platform integrity
We will never sell your data.
5. Cookies & Tracking
We use cookies and similar technologies for analytics, personalization, and security. You can manage cookie preferences through your browser settings.
6. Data Retention
We retain your information only as long as necessary for business, legal, or operational purposes.
7. Your Rights
You can:
- Access or correct your personal data
- Request deletion of your account
- Opt out of promotional communications at any time
For all requests, contact privacy@wearedifo.com.
8. Security
We employ secure hosting, encryption, and monitoring to protect data from unauthorized access or misuse.
9. International Data Transfers
If you access DIFO outside the U.S., your data may be transferred to and processed in the United States under applicable privacy laws.
10. Updates to This Policy
We may revise this Privacy Policy as our services evolve. Updates will be posted with a new “Last Updated” date at the top of this page.