
Dear DIFO Community,
I am honored to extend a warm welcome to each and every one of you as we embark on this transformative journey together. At DIFO (Doing It For Ourselves), our mission is clear: to connect black-owned businesses and content creators with the black consumer market, while simultaneously addressing the historical injustices that have hindered our progress.
As CEO, I am deeply committed to the principles of empowerment, education, and inclusivity. We understand that true economic development cannot occur without a fundamental re-education of our people. That’s why, here at DIFO, we’re not just building a database; we’re providing the tools for economic and emotional intelligence, enabling our community to break free from the chains of mental slavery.
Our future projects, including community partnerships, youth mentorship, women empowerment, and global trade and investment opportunities, reflect our dedication to holistic empowerment and sustainable growth.
I want to take a moment to acknowledge the invaluable contributions of our allies from diverse backgrounds. Together, we can create positive change and build a future where equality and justice prevail.
I invite you all to join us in this noble endeavor. Together, let’s rewrite the narrative, empower our communities, and forge a path towards prosperity.
Welcome to DIFO.
Warm regards,
Issa Hokai
CEO, DIFO